Thinking of increasing online visibility and traffic? Optimizing for more detailed, long tail keywords will do the trick to attract high-converting users to your website!

The way we browse the internet is constantly changing. With the immense amount of information available, users need to keep looking for a more effective way of ensuring that it’s relevant. It’s well visible in search engine queries, that more specific, detailed phrases often replace general ones. Nowadays, the majority of search queries used in google consist of 4 or more words, and that’s what we call longtail phrases. It’s long tail keywords that allow for a more precise search. On the other hand, long tails allow websites to appear in more searches, reach an adequate audience, and improve the performance.
It’s long tail keywords that allow for a more precise search. On the other hand, long tails allow websites to appear in more searches, reach an adequate audience, and improve the performance.

More detailed search engine queries on the other hand makes the traditional SEO approach less effective than before. Aiming at achieving the highest positions for several, general phrases limits the possibilities of reaching vast potential customer groups. With such a strategy, the website is displayed only for a number of keywords that, in reality, aren’t even typed into Google, as users tend to be more specific with what they are looking for. And it’s down to this that Google crawlers will see less relevance for such queries.

That’s why Zaykonbet on long tail SEO – the most advanced form of search engine optimization. With long tail SEO, our goal is to increase the total organic traffic on the website by improving the long tail position of key phrases. From experience, we can say it works perfectly for all industries, including online stores and websites with a large amount of content.

In Zaykon, at the beginning of each cooperation, the crucial element is to define the client’s business goals. Clarifying whether the priority is to increase page visits, boost conversions, defining the desired actions on-site (purchase, sending a quote query, etc.) is a base for further strategic planning.